Hey there, I was just wondering to myself, why is that american/british stars are so popular around the world, yet Asian stars are only popular in Asia? How come you never see many Asian stars take tours around America or britain for example. Well actually, there are a few good reasons for this. One is language, English is spoken around the world so international sensations like the Backstreet boys or spice girls or usher are instantly opening themselves up for international fame purely by speaking english predominantly. Asian stars on the otherhand, like Ayumi hamasaki or BoA haven’t made much of an impact in America/Europe because English is so different from asian languages such as Korean or Japanese. Therefore, in order for them to reach success over here, they have to learn a completely different language, and its a whole new transition. Secondly, asian stars are very much preoccupied with staying in Asia, for example SM Entertainment thinks of China as the new US for BoA, and her sales wouldn’t falter at all by making a transition into Mandarin rather than English, so it is just more convenient and less risky for Asian stars to stay within Asia.
That said, Asian stars will inevitably in the future become more international, (Rain for example played a sold out concert in NYC earlier this year and AmiYumi has their own syndicated TV show in USA). Also there are quite a few fans of asian superstars in America already, so who knows?
The future of asian prominence is looking very good. Previously, Asian-americans had a hard time venturing into the entertainment industry because of parental pressure for academic achievement, language and social barriers, etc. But we are gradually breaking the stereotype more and more, and eventually you may see an asian-american on the cover of america’s sexiest. I hope this info has helped you out on this phenomenon. Us Asians will get our spotlight in America very soon it seems. – Gofishus